Business Products and Promotions
"Disney Favorites" Happy Meal Box (undated, ca. 1990s) featuring The Sword and the Stone.
Companies and businesses have long turned to the Arthurian legends to promote their products. Arthurian motifs—the view of Camelot as a romantic idyllic place, the Tennysonian notion of King Arthur’s near-angelic virtue and Sir Galahad’s purity, the powerful magic of Merlin, the quest for the Grail—are evident in the names and the marketing of products and businesses from motels and hotels like the Excalibur in Las Vegas and retirement villages like “The Camelot” in California (with “Independent Living Fit for a King or Queen”) to foods like King Arthur’s Flour.
Promotional material from the Excalibur Hotel in Las Vegas.
Label from the Sir Galahad brand of the San Diego Fruit Company.
King Arthur brand grapes label.
King Arthur Flour Baker’s Catalogue.
Middle Ages Brewing Company Brochure for Grail Ale and White Knight Light Ale.
Stokes Seed bag, with the motto “True as Sir Galahad.”
Magazine ad for Steuben Glass Sword in the Stone letter opener.
Merck Drug promotion with Arthur pulling the sword from the stone and the motto “Just Right.”
Auto Trader ad stating that, unlike the search for the Grail, which has been ongoing for eight hundred years, the perfect used car can be found quickly through Auto Trader.
A cigarette card (John Player & Sons) depicting Queen Guinevere.
A cigarette card (John Player & Sons) depicting Queen Guinevere.
Three bookmarks promoting Arthurian novels.
